2007-07-04 - Madrid
Conference. Communicating the Museum: New Media New Audiences: How to reach wider audiences and improve the visitor experience
"Communicating the Museum"
hosted by the 3 leading museums of Madrid in July 2007.
The 7th edition of Communicating the Museum - the leading international networking conference for communications professionals - is to be held in Madrid from 4 to 7 July 2007 under the chairmanship of Will Gompertz, Tate's Director of Tate Media.
Focusing on the ever more important role that innovation plays in museums' communications strategies, "New Media New Audiences: How to reach wider audiences and improve the visitor experience" is this year's main theme of this unique networking forum. During two days, Communicating the Museum will take place at the Museo Nacional del Prado, the Museo Nacional Centro de Arte Reina Sofia, and at the Museo Thyssen-Bornemisza, the three leading institutions in Madrid, partners of the conference.
Keynotes speeches, panel debates, case studies, business workshops as well as private guided tours and a Gala Dinner will give participants the opportunity to encounter leading world experts as well as colleagues in order to listen, learn, exchange and network.
This year, a special delegation of Chinese museums from Beijing, Shangaï and Taïwan will bring to the conference a special insight into the current trends in Asia. Also, for the very first time, a Prize for the "Best Media Initiative" will be awarded during the Gala Dinner at the Retiro Park.
Since 2000, "Communicating the Museum" aims to gather professionals specialised in Museum communications from Europe and all over the world. It has become a unique networking forum where counterparts from press, marketing, and public relations departments of all types of cultural institutions can meet, discuss and exchange ideas and experiences around a specific theme. "Communicating the Museum" is organised by Agenda, a Paris-based European communications agency. The conference is the brainchild of Corinne Estrada, Director of Agenda and Damien Whitmore, Director of Public Affairs at the V&A Museum, then Director of Communications of Tate Modern. In 2006, "Communicating the Museum" was held in Rotterdam, after Paris (2000, 2001, 2003), Valencia (2004) and Turin (2005). More than 250 participants attended the conference in 2006 from 20 different countries. Its main theme was "Partnerships: How to enlarge audiences".
Corinne Estrada, Director of Agenda said: "I've taken the opportunity to organise the 7th conference in Madrid thanks to the invitation of the three most important Spanish cultural institutions: the Reina Sofia with its amazing new extension by Jean Nouvel opened last year, the dynamic Thyssen and the newly renovated Prado".
Will Gompertz, Chairman of the Conference said: "New media is an extremely timely subject as developments in technology combined with mass public take-up of these services have given us all a range of significant new tools to engage audiences".
For more information, please contact Philippe Fouchard, pfouchard@agendacom.com, telephone: +33 1 49 95 08 06
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